Today lot of companies are focusing to digital transformation. Companies like to get most out from digitalization, but same time not maybe focusing enough for current business model optimized for digitalization.
When company which business model is not ready to digitalization is investing for digitalization, result could be that owners & management do not see real business benefits out from investment. It could be that customer are not ready to pay extra about some digital services or it’s not influencing expected way to own business.
Before companies should invest heavily for digitalization, they should analyze their readiness to digitalization. It could be that company should first go back to their strategy and see how digitalization could help reach this strategy or could digitalization give some new elements for business if they update strategy.
After analyze, next step could be focusing first for business transformation, creating readiness for digitalization. Digitalization need to bring new business, revenue and profit to company. To be able to reach those all three, company business model need to be suitable for digitalization.
So message is that better first make core business ready for future and then look in more detail how digitalization could bring something new. This is more business transformation than anything else first.
Written by Tapio Juurakko
