About Us

NEXTAGE Advisory info

When you have recognize the need of a better control of your product strategy and product management, NEXTAGE Advisory Services can help you and knows exactly how to go forward.

NEXTAGE Advisory Services, with our vast experience of Products and a long experience of leadership in several industries, will help your company to define your product strategy, implement it and successfully execute it. We speed up the actions and know how to motivate an organization to work towards common goals.

Our client-product-based approach differentiates NEXTAGE Advisory Services from other actors on the market. We believe that your product and your visions around it are what makes your company truly unique. We can promise you a greater understanding of innovation and its financial impact on your business today and in the future. This is the key for staying ahead of your competition on the market and to increase your profitability.

Meet the team

Advisors with long experience

Niko Salonen


  • Product Strategy, Product Portfolio Management, Modularization, Engineering Processes and Tools, Product Lifecycle Management


  • 20 years Industrial business experience
  • Extensive experience in cross-cultural global products and projects
  • Operational development


Strategic view and ability to manage and execute

Markus Ekman


  • Digitalization, IT, Processes, Product and Service Management, High-Tech & Innovation
  • Strategic Analysis, Guidelines & Frameworks
  • Transformational / Change Management


  • C-level positions  and Management Team experience since 1999
  • Global responsibilities

Enabling Added Business Value, Competitive Advantage, and New Winning Ways of Working

Tapio Juurakko


  • Product Strategy, Product Management
  • Innovation, Digitalization and Business IT
  • Sales development


  • Managing Director in IT business since 2001
  • Business in Finland, Russia, Sweden and Denmark

Understand big picture and how to make actions to reach targets.

Cornelis-Jan Prigge


  • Product Strategy, Engineering Processes and Tools and Manufacturing Processes
  • Product Lifecycle Management and Shop floor integration



  • 30 years Industrial business experience
  • Extensive international experience with global Projects and customers
  • Trusted advisor PLM business processes inclusive shop floor integration and Assembly planning
  • Project and program management


Flexible, broad knowledge about different industries and business processes, straight forward.

Björn Eriksson


  • Product Development, Business Development, Modularization & Modular Architectures, Pricing, Sourcing & Manufacturing, Organizational Change


  • Long management consultant and line manager experience within Product Management in management positions, focusing on modularization initiatives for industrial companies
  • Industrial experience from Automotive, Chemicals, Telecom, IT. Manufacturing, Consumer Goods, Packaging, Steel, Financial Services and Power
  • Market experience from Europe, Asia, North America, South America


Prompt and efficient in delivering optimal solutions and high-end results together with clients on all organizational levels.

Daniel Strandhammar


  • Modularization & Modular architectures, Product Development & Management, Sourcing & Manufacturing


  • Long experience from management consultancy combined with line organization experience from Scania
  • Industrial experience from high volume products (appliances and automotive) and project business products (air-handling, industrial equipment, process machines, power industry)
  • Market experience from Europe, Asia, North America, South America


Efficient and result oriented when delivering practical solutions to clients problems

Torbjörn Wellrath


  • Innovation & Business IT
  • Program/Project Management
  • Organisational Change Management


  • R&D and Manufacturing Engineering since 1998
  • Manager since 1998

Solution and solving driven mind with ability to make things happen as planned

Collaboration partners

Brick Strategy consultants are experts in developing product strategies and modular product platforms. We support our clients to build Winning Product Portfolios, portfolios with the right performance and flexibility, to meet the ever increasing need for diversity, while being cost efficient and easy to commercialize.

Learn more at www.brickstrategy.com

In Whitebox we get much praise for being quick and concentrated in our analyzes. After typically 2-3 days, management has achieved the insight they needed to improve project efficiency. Over the last 20 years, we have helped more than 500 companies get competitive advantages through faster, cheaper and more frequent new products and services on the market. We will pursue our commitment to make companies better, and – as it is our specialty: Better to get better.

Learn more at www.whitebox.dk

Interested to join the Team?

Do you feel that you could be the next NEXTAGE Senior Advisor? If you think so,
please contact us by sending an email to advisory@nextagegroup.com