Meet the team!

advisors with long experience

When you have recognized the need of better control of your product strategy and product management, Nextage Advisory Services can help you and knows exactly how to go forward.

Nextage Advisory Services, with our vast experience of Products and a long experience of leadership in several industries, will help your company to define your product strategy, implement it and successfully execute it. We speed up the actions and know-how to motivate an organization to work towards common goals.

Our client-product-based approach differentiates Nextage Advisory Services from other actors on the market. We believe that your product and your visions around it are what make your company truly unique. We can promise you a greater understanding of innovation and its financial impact on your business today and in the future. This is the key to staying ahead of your competition in the market and increasing your profitability.

Niko Salonen

Product Strategy, Product Portfolio Management, Modularization, Engineering Processes and Tools, Product Lifecycle Management

20 years Industrial business experience
Extensive experience in cross-cultural global products and projects
Operational development

Strategic view and ability to manage and execute

Markus Ekman

Digitalization, IT, Processes, Product and Service Management, High-Tech & Innovation
Strategic Analysis, Guidelines & Frameworks
Transformational / Change Management

C-level positions and Management Team experience since 1999
Global responsibilities

Enabling Added Business Value, Competitive Advantage, and New Winning Ways of Working

Tapio Juurakko

Product Strategy, Product Management
Innovation, Digitalization, and Business IT
Sales development

Managing Director in IT business since 2001
Business in Finland, Russia, Sweden, and Denmark

Understand the big picture and how to take action to reach targets.

Cornelis Jan-Prigge

Product Strategy, Engineering Processes and Tools and Manufacturing Processes
Product Lifecycle Management and Shop floor integration


  • 30 years Industrial business experience
  • Extensive international experience with global projects and customers
  • Trusted advisor PLM business processes inclusive shop floor integration and Assembly planning
  • Project and program management

Flexible, broad knowledge about different industries and business processes, straightforward.

Björn Eriksson

Product Development, Business Development, Modularization & Modular Architectures, Pricing, Sourcing & Manufacturing, Organizational Change


  • Long management consultant and line manager experience within Product Management in management positions, focusing on modularization initiatives for industrial companies
  • Industrial experience from Automotive, Chemicals, Telecom, IT. Manufacturing, Consumer Goods, Packaging, Steel, Financial Services and Power
  • Market experience from Europe, Asia, North America, South America

Prompt and efficient in delivering optimal solutions and high-end results together with clients on all organizational levels.

Daniel Strandhammar


Modularization & Modular architectures, Product Development & Management, Sourcing & Manufacturing


  • Long experience from management consultancy combined with line organization experience from Scania
  • Industrial experience from high volume products (appliances and automotive) and project business products (air-handling, industrial equipment, process machines, power industry)
  • Market experience from Europe, Asia, North America, South America

Efficient and result-oriented when delivering practical solutions to clients problems

Collaboration partners

Brick Strategy consultants are experts in developing product strategies and modular product platforms. We support our clients to build Winning Product Portfolios, portfolios with the right performance and flexibility, to meet the ever-increasing need for diversity, while being cost-efficient and easy to commercialize.

Learn more at

In Whitebox we get much praise for being quick and concentrated in our analyzes. After typically 2-3 days, management has achieved the insight they needed to improve project efficiency. Over the last 20 years, we have helped more than 500 companies get competitive advantages through faster, cheaper and more frequent new products and services on the market. We will pursue our commitment to make companies better, and – as it is our specialty: Better to get better.

Learn more at

Growth for your company

Nextage Advisory Services is held by:

Veikkola Nextage Group Oy
Nextage Holding Sweden AB

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