Meet the team!

advisors with long experience

When you have recognized the need of better control of your product strategy and product management, Nextage Advisory Services can help you and knows exactly how to go forward.

Nextage Advisory Services, with our vast experience of Products and a long experience of leadership in several industries, will help your company to define your product strategy, implement it and successfully execute it. We speed up the actions and know-how to motivate an organization to work towards common goals.

Our client-product-based approach differentiates Nextage Advisory Services from other actors on the market. We believe that your product and your visions around it are what make your company truly unique. We can promise you a greater understanding of innovation and its financial impact on your business today and in the future. This is the key to staying ahead of your competition in the market and increasing your profitability.

Niko Salonen


  • Product Strategy, Product Portfolio Management, Modularization, Engineering Processes and Tools, Product Lifecycle Management


  • 20 years Industrial business experience
  • Extensive experience in cross-cultural global products and projects
  • Operational development

Strategic view and ability to manage and execute

Markus Ekman


  • Digitalization, IT, Processes, Product and Service Management, High-Tech & Innovation
  • Strategic Analysis, Guidelines & Frameworks
  • Transformational / Change Management


  • C-level positions and Management Team experience since 1999
  • Global responsibilities

Enabling Added Business Value, Competitive Advantage, and New Winning Ways of Working

Tapio Juurakko


  • Product Strategy, Product Management
  • Innovation, Digitalization, and Business IT
  • Sales development


  • Managing Director in IT business since 2001
  • Business in Finland, Russia, Sweden, and Denmark

Understand the big picture and how to take action to reach targets.

Cornelis Jan-Prigge


  • Product Strategy, Engineering Processes and Tools and Manufacturing Processes
  • Product Lifecycle Management and Shop floor integration


  • 30 years Industrial business experience
  • Extensive international experience with global projects and customers
  • Trusted advisor PLM business processes inclusive shop floor integration and Assembly planning
  • Project and program management

Flexible, broad knowledge about different industries and business processes, straightforward.

Henrik Nyberg


  • Change management focusing on people and smooth professional interactions
  • Process analysis and development
  • Operational excellence and management training


  • 25 years experience ranging from financial markets and digital asset management to senior IT management
  • Management and cooperation in international teams
  • Program/Project management in larger business transformation initiatives

People guru speaking both business and IT, specializing in getting the right people in the room. Does not think the same way everyone else does.

Growth for your company

Nextage Advisory Services is held by:

Veikkola Nextage Group Oy
Nextage Holding Sweden AB

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